Added Value // Social Media Checklist

FACEBOOK
Facebook – everyone’s on it. It is arguably the most the most accessible form of social communication, so here’s why it’s worth utilising.

Facebook is the best place to reach the widest audience – even those that don’t necessarily “follow you”. The accessibility + shareability of Facebook posts really makes this medium shine. Your audience is looking for entertainment and value, and is most likely to share vs other platforms – it is, therefore, the most likely place for people to interact with your content. Make your content stand out in the endless scroll.

Tips: Video ranks higher on the news feed – so take advantage and don’t be afraid to re-share your videos! Make your videos native to Facebook by uploading directly to your account instead of linking to a youtube or Vimeo video, this ensures your video ranks as a video and not a link.

Create a Facebook event for your gathering that people can click attending & invite others too. The best way to do this is create a Facebook page for your region.

INSTAGRAM
Instagram = a visual dreamland. Show people who you are, what you do, and what you’re offering in the best looking way possible.

Instagram is such a versatile platform. For curating graphically designed quotes, to a personality showing you what it’s like behind the scenes, it really is as they say – a highlights reel.

The best content is engaging and personalised, not too “in your face”, but still something that gives people a little FOMO. Some elements of a conference that are great to highlight: worship, guest speakers, welcome team, in between session fellowship, sermon quotes, promotional material for the next year’s conference.

Tip: consider both your post & profile, create images that are engaging on their own, and dynamic when viewed together.

Try using ‘branded snacks’ during the conference, which are short, branded one-liner from guest speakers. For example:

TWITTER
Twitter is the go-to place for quick wit + snippet info. Great for quick and important updates and engaging with your audience.

Twitter is fast-paced, short (that 140 character limit is a killer) and very unique. It’s great to start a conversation, to run a poll, to let people know that you hear them. Engaging with the people who are tweeting you is super important. It’s also important to mix in original posts with your community engagement.

The best part about twitter is that people are tweeting so fast that it means you can double up on posts quite a bit. Posting up to 6 times a day on twitter isn’t unusual, unlike other platforms. This allows getting as much of “you” on the feed as possible.

The keys to twitter are: be quick, be visual, create community, ask and answer questions.

Tip: Twitter is the platform to take advantage of hashtags – this allows users to see what other people at the event are also saying, and collating them in one place with zero effort! Winner. One way this can be utilised within your conference is including a roll of people’s tweets

LIVE VIDEO
Video is the peak of social media right now. It generates the highest engagement out of all other content. It is no longer enough just to share your thoughts on an event, you now have to show your audience what it is like to be there – in real time.

 Facebook Live is a cool way to show people what’s happening, as it’s happening. The video will automatically save to your timeline once you’ve finished streaming and can be re-watched after the broadcast. Live stream videos usually go for about 30 mins max, and due to Facebook’s algorithms, they rank higher on the news feed. It is a great tool to use to allow your audience an insight into the daily/private/behind-the-scenes lives of the people and companies they follow. Currently Facebook Live is preferable over other streaming services such as Periscope, Meerkat, YouNow etc. More recently, Instagram has just come out with Instagram Live, as well as Instagram Stories which are other video platforms you can take advantage of to promote your conference! Instagram stories are a great alternative to Snapchat, due to its accessibility and the fact that your audience doesn’t have to sign up for another service.

Some tips for Facebook live:

  • Build Anticipation
    Tweet, IG, make a status saying when you’ll be going live + what you’ll be doing
  • Think About Your Title
    Live NOW From London // Q+A w/ Phil Pringle // Comment below to ask a question! This covers who, what, when, and a call to action!
  •  Subscribers
    Get people to subscribe to your page while you’re streaming, so that they will get notified next time you go live (good for them) and your community grows (good for you).
  • Acknowledge the Audience
    Talk to people, say hi, and answer questions. Make it personal + intimate. They can’t get this stuff anywhere else!

HELPFUL APPS

Buffer
Post more, in less time.

A social media schedule, every marketer’s best friend. Buffer allows you to set up all of your social media posts to post at a later date, this allows you to post “7 times” all at once. You can set up all your conference pre-promotion and never worry about it again.

Canva + Pablo
Don’t have a designer? They’ve got your back.

A good alternative if you don’t have a graphic designer at hand for your social media. Allows you to add text over images and provides templates for a platform and the type of post – works well for snacks!

Zapier + IFTTT
Don’t do it yourself, get it done for you.

Automation is key to ensuring that things are happening when you’re not around. It’s also great for minimising your workload. Sending over information to MailChimp, creating notifications and automatically filling out forms are just some of the things that these programs can do for you. They are essentially the same, but each has different software integrations that the other may not have.

Bit.ly
Keep it short and sweet.

Decreasing the size of your links is helpful in quite a few ways – it allows you to use more text in sites that have a character limit like twitter, is better looking than a very long link full of numbers and gibberish like a MailChimp link. Bit.ly is great for “link in bio” occasions on Instagram.

Stock Photo + Video

Best resources for free stock images – unsplash, deathtothestockphoto, pixabay

 

Joanna Mikac
February 20, 2017

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