Do It Now

Steve Warren

Senior Pastor C3 Church Amsterdam and Almere


Procrastination is very expensive.

When we delay our decisions, we have to think over again, and that takes time and emotional energy. Procrastinate again, and now you are expending more time and energy thinking it through a third time. The ‘do it now’ person will have made three decisions, or taken three actions, in the time we have taken one.

Of course, some decisions really do need more thorough consideration than others. But we know when we are procrastinating and when we really do need more information to make an informed decision. There is a difference.

Procrastination can be expensive because we miss the deal. If we acted when our instinct told us that we should ‘snap it up now’, or ‘make that call now’ we could have won that deal, or made that investment at the start of its climb, or… the list goes on.

This can also be a false pressure on us to invest now, which we need to be careful of. Valuable research does need to be done, but we must discern the difference between irrational pressure, procrastination and a ‘do it now’ moment.


I try to live by a ‘do it now’ approach with emails, text messages and, in fact, all forms of communication. Why put a name on a list of people you mean to call when you can call them now? Why delay answering that email, when later you will need to re-read it, re-think it and still need to reply, taking twice the amount of time. You’ve read it, so reply now.


Now, let’s be honest, you can’t do everything NOW. That becomes a spontaneous life in which there is no order and the urgent trumps the important. So this is how I handle that dilemma:

I divide up my day. In each section of the day I apply the ‘do it now’ principle.

I divide my day by matching energy levels with tasks that need to be done. So for me, I have to generate a lot of content – leadership training, preaching, writing; I also have a high need to be planning and strategising. All these activities require deep and uninterrupted thought. This is best done right at the start of a day. Administration and meetings: these I generally do in the afternoon.

So that blog I’ve been meaning to write but keep delaying gets done now, because I have a section of my day for that. In the middle of the day if I give half an hour to emails, I read and reply straight away – I can because I have sectioned off time for that. I don’t open an email or a text until I can reply ‘now’ – but because I allow time for it – I am responding to communication within a few hours (generally speaking).

Steve, how do you find time for that? I do it now! I have saved hours of thinking time each week by doing it now, so that I can do it now! For those who procrastinate, or 2nd touch an item of work, you have at least doubled the time you spend on something.


“I’ll do that later.” Why do we put certain things off? Often its because we think motivation must come before action. But that is not true; often action comes before motivation.

If we get the action started now, the wheels of momentum begin to turn, which is highly motivating. It is generally the starting of something that is the hardest. So start now.

Now, I have far from mastered this topic. It is all too easy to get distracted in those deep-thought moments. But we have to note that these interruptions can cost you up to half an hour trying to get back the flow you had. So the fact remains … ‘do it now’ is the principle to live by, and stay in, whenever you can!

Why don’t you try putting it into action now?


Further reading: if you find making decisions difficult here is a good blog for you – Fear of better options is the reason you can’t make decisions.


To find out more about Steve & Lizby Warren and their churches, C3 Amsterdam and Almere, head to

Steve Warren
January 7, 2019

6 thoughts to “Do It Now”

Annemarie says:

Great! Very clear. Timing for me excellent I will use this advice with my team. I am a do it ASAP person. Thank you.

Steve says:

Pleasure Annemarie. Glad it helped.

Diana says:

Thank you for sharing! It was really speaking to me!

Chris says:

Great words Steve, thank you!!

Steve says:

Please Chris 🙂

Steve says:

Ah wonderful to hear!!

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